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Trusted By The Best
We maintain deep, active partnerships with the most powerful names in the Korean and global entertainment industry. These are not nominal affiliations — they translate into real-world access, field training, and placement opportunities.
On-site experience inside top entertainment companies
Paid internship pathways with partner agencies
Collaborative research with industry leaders
The Program
A revolutionary convergence of academic degree and industry practice. This audition-based programme transforms global talent into South Korean entertainment industry professionals across four transformative years — built at the intersection of academic rigour and real-world industry practice.
"This programme isn't just education — it's a launchpad. We're connecting the world's most passionate young talents directly with the architects of K-Pop. If you've dreamed of being part of this industry, this is your door."
Ricky Lee
Director, Bada BLI
World-Class Mentors
Learn from the architects of K-Pop, including legendary choreographers and producers who have shaped global icons.
Industry-leading choreographers who have created iconic routines for top K-Pop groups.
Hit-making producers and composers behind chart-topping K-Pop tracks and albums.
Seasoned professionals from major agencies with decades of artist development experience.
Specializations
Artist management, fandom business, global production strategy
Concert planning, stage production, performance branding
Global beauty marketing, e-commerce, brand launching
Content planning, SNS marketing, YouTube business
Business modelling, IP business, platform entrepreneurship
Fundamentals
Korean language, K-Culture history, industry basics
Exploration
Track exposure, field visits, cross-track projects
Deepening
Specialist coursework, partner internship, capstone
Career Entry
Industry placement, graduation project, job placement support
The Journey
A structured roadmap from worldwide auditions to specialised track training and a final debut system.
Submit a 3-minute performance video from anywhere in the world. Online first round.
Shortlisted candidates are invited to on-site evaluations by Korean entertainment professionals in select countries.
4 years of specialised training across your chosen industry track with real-world projects.
Graduate with a degree, industry network, and our 3-tier career safety net for guaranteed placement.
After Graduation
No graduate is left without direction. Our 3-Tier Career Safety Net is a structured, personalised framework that maps out every possible trajectory — from immediate industry employment to global entrepreneurship and advanced academic pursuits.
Join Korean agencies as A&R, manager, PD, or marketing professional — through our partner network.
Work at international branches of Korean labels, or launch your own venture in your home market.
Advance to graduate school (Arts Management) or cultural institutions and research careers.
Financial Support
Tuition Waiver Available
For the full 4-year duration, based on audition performance
No Korean is required to apply. Year 1 includes dedicated Korean language courses, and introductory subjects are taught in English. Language proficiency will grow naturally throughout the program.
Accepted students will require a D-2 student visa for South Korea. Dongyang University's international office provides all necessary documentation and guidance throughout the visa application process.
Yes, on-campus dormitories are available for international students at Dongyang University. Applications are handled separately through the university's housing office after admission.
The $20 USD application fee is non-refundable. It covers the cost of audition review by our panel and guarantees your application is personally evaluated.
The process has two rounds: first, you submit a 3-minute video audition online. Shortlisted candidates are then invited to an in-person audition, where you'll present your passion for K-Culture and industry readiness.
Yes. The first round is entirely online — you submit your 3-minute video from anywhere in the world. Only shortlisted applicants will be required to attend an in-person audition.
Limited Spots